Grace Barnett-Fitch

Positioning Statement

I have selected to do an unofficial student rebrand of the band, the Cocteau Twins. My product will be a short animation representing a song. It will capture the spirits and mood of the music.

Branding Goals

By doing this, I can increase interest in lesser known artists' music and also show their brand in a fun way. Specifically, I want to increase revenue for the artist as well as increasing engagement.

Target Audience

• Women who are laid back and a little hippy
• People who enjoy nature
• 19 through 28 year olds
• People looking for female empowerment
• People who like psychedelic music, post-punk, and dream pop